Tag Archives: Reputation Management

5 Steps to Build a Reputation Management Action Plan

Reputation management can be defined as a process that controls and improves how your brand is perceived by potential and existing customers. As it is becoming more and more difficult to protect one’s own image online, the need for reputation management has become important. With such a service you can let experts worry about this for you. However, ideally you should take care of your brand’s reputation. Thus, this guide will show you how to make a 5-step action plan that can work wonders for your online reputation. So, without further ado:

Step1: Monitoring your reputation

Without proper monitoring you won’t be able to do much. Thus, this step is the most important one when it comes to deriving reputation management action plan. You have to monitor what customers/visitors are saying about you and then your respond. If you are a tourist attraction, bar or restaurant then you have to monitor review sites. For physical location, people tend to post reviews on social media and sites like Yelp or Google. Similarly, if you sell physical products then you need to keep an eye on online retailers. Customers checks internet reviews before making a purchase. In fact, nowadays around 70% of shoppers consult reviews before buying. You need to track review sites for this reason and make sure that no one is posting anything bad about your brand.

Step2: Come up with a response plan

What if someone is posting bad things about your brand? For this reason, you need to focus on this second step. You need to follow the best practices for responding to a comment. But first you need to think about how you will go about doing so. Plan out who will be monitoring for reviews and comments. You need to decide whether any new comment requires your proper response. You need to figure out a plan of action that your company is going to take in case of potential questions or issues. Have someone who would deliver the response.

Step3: Handling negative comments professionally

In business when your reputation is at stake you just cannot ignore bad comments. The comments are public and will stay online forever. You can clear the air by responding. With the right response you can win back an unhappy customer. Thus, when responding you need to be friendly, polite and professional. You need to keep a level head and try your best to get to the heart of the issue. Have a human-touch to the response so that your unhappy customers can relate better. This will give you the opportunity to build rapport with your customers which will help your brand in the future.

Step4: Focus on the positives

It is fruitful to respond to good comments as well. The positive posts can definitely improve your online reputation. With such type of reputation management, in a way you are providing rewards to customers for saying nice things and this will encourage others to do the same.

Step5: Measuring your result

The final step is all about making the changes that you have committed to yourself or to your customers. Suppose you have offered a discount to an unhappy customer. He or she should receive the discount so that they change their mind. You need to follow through what you promised. This will help the unhappy customer to become satisfied with your brand. If you do so, then other customers will see that you have worked on the problem and did not lied to the customer who wrote the bad review. You need to measure your progress to stay at the top of your game.

So, these were the 5-step reputation management action plan. Take the necessary help to ensure you have a fool-proof one.

Beutler Ink Also Offers Following Services :

Digital Media Agency Wiki

Mention Monitoring Tool

How To Monitor Brand Mentions

Online Media Monitoring

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Beutler Ink
Address: D.C, Washington, DC 20009
Washington, DC, Washington

What Is Social Listening And Why It Is Important For A Business?

Social listening is a process that enables a business to know about the conversations and mentions regarding its brand while tracking the platforms of social media networks. The management of businesses can analyze the information thus collected to take actions to make their brand more beneficial for their customers. All social media platforms, news articles, and blogs, etc. work as social listening platforms for a business.

How does the social listening process work?

Social listening works in two ways:

  • Monitor social listening platforms to get mentions of your customers, and competitors related to your brand, as well as keywords, products, and services provided by your business.
  • Analyze the information collected through social listening platforms to take action on what you have found out. The information you get can be small enough to make a customer happy or large enough to change the position of the entire brand.

Difference between social listening and monitoring social media

Initially, social listening and monitoring social media seem to be the same thing but actually, they are quite different from each other.

When you monitor social media platforms then you focus mainly on the data collected from relevant hashtags, brand mentions, trends of the industry, and mentions of competitors. This information can be useful for testing your marketing campaign or monitoring the return of your investments.

However, the process of social listening comes into existence when you start taking action based on the information collected by you from social listening platforms.

The monitoring of social media platforms focuses mainly on the number of mentions and rate of engagement of the campaign whereas the focus of social listening remains on the mood of the customers while mentioning about your and competitors’ brand and products etc.

In this way, social listening helps you to know the view of your customers about you and your competitors apart from the number of mentions they have made regarding your brand.

So, monitoring of social media is a part of social listening that monitors the mood of the customers behind the statements they have posted on social listening platforms.

Benefits of using social listening for a business

Social listening can be beneficial for a business in many ways like:

Monitor brand mentions in real-time: A business can monitor brand mentions provided by social listening platforms in real-time and improve its revenue by responding to them as soon as possible.

Enhance engagement and customer service: A quick response of the mentions through the customer service of the business can make it easier to keep the customers engaged for a long time.

Tracking keyword across various platforms: It can help in improving the SEO of the business website by tracking the effectiveness of the keywords used by your brand on various social media platforms.

Monitor competitors: Social listening also helps in knowing the views of your competitors about your brand and products by keeping them engaged.

Healthy reports: The reports provide by your social listening platforms will be healthy enough to improve your brand and products as they will be based on all the information collected by it.

 Beutler Ink Also Offers Following Services :

Online Media Monitoring
Reputation Management
Brand Monitoring Software
How Do i Edit Wikipedia

Contact US:

Beutler Ink
Address:D.C, Washington, DC 20009
Washington, DC, Washington