Tag Archives: Traditional Media Planning

What Is Digital Media Buying?


We are living in the digital world. Now people of all the categories spend a decent time on the internet. They use their smartphone to get information on almost everything. Therefore, businesses rely on digital platforms to get the desired exposure. Here the digital media buying comes to play. It helps to promote services and products online. In the following, we will know more about digital media buying and its effectiveness in promoting businesses.

What Is It?

We know what digital media is. Digital media buying is a process to buy digital media. In simpler terms, it helps to buy a place on digital media. In the current condition, you will find many online platforms. Yes, you can secure your place on those platforms to get better exposure. You will have to buy your space on those platforms. The process is called digital media buying. However, digital media buying is not limited to online platforms. You can use this to find social media influences and sponsored posts.  In brief, digital media buying is a process that enables you to buy ads online and boost your website traffic.

Platforms for Digital Media Buying

Now, you will find many platforms where you can consider media buying. Businesses rely more on Facebook Ads to get the desired exposure. Another consideration is the Google Search & Display Network. You can try both these options to increase your website traffic. However, you should not limit yourself to these options. You will have to diversify your strategy to maximize the benefits. Here are some other platforms that you can consider for digital media buying.


  1. Instagram Ads
  2. Social Media Influencers
  3. LinkedIn Ads
  4. Pinterest Ads
  5. Sponsored Posts on Blogs
  6. Twitter Ads

The Benefits of Digital Media Buying

The key benefit is that you will get the desired exposure in the minimum possible time. The automated media buying has made the entire process cost-effective, easy, and efficient for sellers and buyers. Advertisers can make the most out of their budget by targeting the right audience in real-time with ad space. Here are some other benefits that make media buying an effective marketing strategy for businesses.

Digital media buying targets the right segment of the audience. As the target will be precise, businesses can expect a better return on their investment. They can target the location, gender, or age based on their business needs and get real-time results. Businesses can create ads that can influence the targets and their buying decisions.

Also, the metrics can be tracked. Businesses can know how many times their ads are viewed and clicked. In brief, they can see everything. However, traditional marketing will not help with tracking. This unique feature makes digital media buying effective for almost all types of businesses.

In addition to these, digital media buying is cost-effective and achievable. Even startups can edit and track their ads. Businesses can spend a bit more to have complete control on their ads, spending per click, and return on their ad investment. With proper planning, they can make highly targeted ads and adjust them in real-time.

Richardson Media Group Also Offers Following Services :

SEO Agency Boston

Ad Buying Agency

Top Media Buying Agency in Boston

Media Buying Guide

Traditional Media Planning

Contact US:

Richardson Media Group
Address: 75 Congress Street, Suite 214, Portsmouth, New Hampshire
Phone: (603) 373-8866

Top Benefits of Hiring a Digital Media Planning Agency

Digital media planning is a set of techniques that are implemented by the company for its advertising and marketing campaigns. This job is quite difficult to perform, and therefore, one needs a professional for helping him in doing this. As a result, it will be imperative to hire the most competent services available out there. On most occasions, advertising agencies will be appointing these media planners for forming a plan and creating a nice campaign within the budget of the client.

Why do you require a digital media planning agency?

It will be possible to create more opportunities for marketing and advertising campaign with the help of effective digital media planning. The campaigns will be able to target some particular audience that will fit within the organization’s budget. It is important for the media planners to take into consideration lots of essential information while planning for the campaign. These are as follows:

  • Who are the advertisement’s target audiences?
  • What is the company’s budget for advertising?
  • What is the conversion target?
  • What is the message’s total reach?
  • What is the message’s frequency?

Reasons for hiring a digital media planning agency

There are lots of reasons for hiring the most competent digital media planning buying agency for a flawless advertising and marketing campaign. Below, we have mentioned several of them.

  1. Their experience counts a lot

Perhaps the most significant reason for hiring a competent digital media planning agency will be their experience. There is no denying the fact that experience is invaluable. This will allow them to help you in various ways including making use of the correct strategy, targeting the proper audience, and planning the proper platform for marketing.

  1. Proficiency and efficiency

Another notable reason for hiring a reliable and trustworthy digital media planning agency is that their experts provide lots of efficiencies. The experience, efficiency, and expertise of these professionals are extremely important when it comes to curating the most effective and most amazing advertisement campaign for your company. These professionals are aware of exactly how to prepare the proper strategy as well as plan for the right campaign.

  1. Study and analyze information

The subsequent important reason for hiring a digital media planning agency is that they can boast of having a team of proficient professionals. They will be able to study all the available information and also analyze them for making sure that you have the most effective marketing strategy as well as an ad campaign for your business or company. It will not be feasible for anybody without having proper expertise and knowledge to perform this.


It is a fact that companies are not going to take any risk in terms of advertising and marketing. The work pressure is quite high because of so much competition on the market these days. It is important to make the most effective ad campaign for increasing the sales of your company and driving more traffic. You need to perform some difficult chores prior to the launching of the advertisement campaign. For this reason, it is important to hire the most reliable and competent digital Media Planning and Media Buying for delivering the goods for you.

Richardson Media Group Also Offers Following Services :

What is Digital Media Buying

New Hampshire Ad Agencies

Traditional Media Planning

SEO Agency Boston

Contact US:

Richardson Media Group
Address: 75 Congress Street, Suite 214, Portsmouth, New Hampshire
Phone: (603) 373-8866