Call tracking software can be quite helpful in many ways. It can help you tracking different sources of the inbound phone calls. Besides just tracking the calls, it has some amazing capabilities and features that you will definitely love. Some of these features are – call recording, in-call analytics, tracking of the call conversion, reporting dashboard etc. Phone Call tracking software tools require several integrations for functioning correctly. There are a lot of such amazing tools for tracking calls that are available in the market. But before you select the best one for you, you have to know about the factors to consider.
How to choose call track software?
Before you make a choice of buying a call track software for your business, there are certain things that you have to consider.
- Main motive: Before you buy a call tracking software, you have to identify the main purpose for which you are buying a call tracking software. Is it for identifying the marketing channels that are driving call successfully or because you want to track the calls the keyword level? Do you want to record the calls for helping your agents to perform better in the future? First, identify the purpose for which you need a call tracking software. This will help you to choose the best one.
- Security & Integration: You need to consider whether or not the software provide you with enough security. Does the software encrypt your important data? Besides that, you also have to focus on the integration. You have to know whether or not the software works well with other software and tools that you have currently.
- Web-based or Not: You have to make sure whether or not the software you want is web-based on an offline one. The benefit of using a web-based system is that it offers a lower up-front cost that can improve the accessibility. Even cloud-based software can be highly flexible.
- Essential features: When you are considering getting the best software for call track, you need to look for some of the essential features. These are call reporting, real-time analytics, Google Analytics integration, call conversion tracking, call recording and tracking, caller ID, dynamic number insertion and lead qualification.
Why call track software is important?
If you are running an advertisement campaign of your business or company on several platforms such Facebook, TV, print and radio, how will you measure the effectiveness? How will you be able to figure out which channel is more valuable and effective for you? Call tracking is that tool which helps you in measuring the number of leads that are generated through several channels in the advertisement campaign, be it online or offline.
So, if you are looking for the best call track software, now you know the factors that you must consider. Make sure to keep all these factors in mind when you are choosing. This will help you to select the best one that perfect matches with your needs and requirements. Call tracking tools play a major role in your ad campaigns and so you need to choose the best.